According to a new study released on Fortune by Consumer Intelligence Research Partners, over the past year, twenty percent of Apple Inc (NASDAQ:AAPL)’s iPhone customers have been switching from an Android phone, but only 7 percent of Samsung Electronics Co., Ltd’s (KRX:005930) purchasers have owned an iPhone previously. The findings have clearly reflected the inclination of customers towards the products of both companies.
The CIRP report is the most detailed one where Apple and Samsung are seemed to get their customers. The key findings of this report are that between July 2012 and June 2013, 42 percent of Apple’s customers have been advancing from another iPhone; 43% of Samsung’s customers have owned an Android phone previously, but not essentially the one prepared by Samsung; amongst the buyers who switched brands, Apple has gained three times more from Samsung (33%) as Samsung gained from Apple (11%); Samsung has drawn more first-time smartphone buyers switching from so-called feature phones (37%) than Apple did (26%); amongst switchers, Samsung has drawn more customers from HTC Purenergy Inc. (CVE:HTC), Nokia Corporation ADR (NYSE:NOK) and Motorola (GOOG) whereas Apple has drawn more from Blackberry Ltd (NASDAQ:BBRY).
Nokia Corporation (ADR) (NYSE:NOK) shares down -0.72% to $4.11 in current session. Stock current trading in range of $4.10 – $4.14 whereas BlackBerry Ltd (NASDAQ:BBRY) shares fell -1.62% to $10.32 in current session. Stock current trading in range of $10.09 – $10.37.
The survey has also compiled demographic data which shows that Apple Inc (AAPL)’s customers tend to be more affluent and well educated than of Samsung’s, this finding is not much surprising as it is clear from the price tag and features of Apple iPhone. However, it is an astonishing fact that iPhone owners tend to be younger than as of Samsung’s, with the idea of Samsung’s “next big thing” TV ad campaign.
For the above analysis, data is taken for the smartphone buyers’ with the survey of four quarters ranging from July 2012 to June 2013. Each survey comprises of 500 subjects who bought a mobile phone in the earlier 90 days.
Apple Inc. (NASDAQ:AAPL) shares surged 1.80% to $510.77 in current session. Stock current trading in range of $504.00 – $512.19.