More People Uses Facebook Inc (NASDAQ:FB) Social Networking Site during one Time period; Report

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Laura Bronn By | laura@fiscalinsider.com The Post-Standard
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on August 15, 2013 at 05:08 am

Social networking Facebook Inc (NASDAQ:FB) helps people feel linked, but at the same time using the social networking site makes them unhappy, a new study suggests.  Its use actually predicts declines in a user’s well-being, according to a University of Michigan study that is the first to examine the social networking site’s influence on happiness and satisfaction, the study appears in the journal PLOS ONE.

Researchers recruited 82 young adults, a core Facebook user demographic and all of them had smart-phones and Facebook accounts.

They used sampling  techniques for measuring how people think, feel, and behave moment-to-moment in their daily lives – to assess their subjective well-being by texting them at random times five times a day for two weeks. Each text message contained a link to an on-line survey with five questions. The study found that the more people used social networking site during one time period, the worse they subsequently felt.  Researchers also asked people to rate their level of life satisfaction at the start and end of the study.

They found that the more participants used Facebook over the two-week study period, the more their life satisfaction levels declined over time.  Importantly, the researchers found no evidence that interacting directly with other people via phone or face-to-face negatively influenced well-being.

According to Facebook, 83 percent of UK users like to access the social network from a smartphone or mobile. In total, more than 24 million people in the UK log-on to the service each day, with some 33 million people visiting each month. Judging from those figures, a quick sum reveals that around 20 million users access from a mobile each day.

Facebook Inc (NASDAQ:FB) stock end up negative on Wednesday by declining 1% to end at %36.65.